Join us when Sweden takes centre stage as the HANNOVER MESSE 2019 Partner country!

With Sweden designated as the partner country to HANNOVER MESSE 2019, Swedish companies will be positioned as world leading providers of Smart Industry solutions under the theme Sweden Co-Lab. 


Sweden Co-Lab will showcase Sweden as a greenhouse for co-creation (Co) and innovation (Lab). Sweden itself will be positioned as a hotspot for innovation, labs, testbeds and trends that create solutions for the future, engaging small, medium and large companies and start-ups, as well as public players.  


Seize this unique opportunity to co-create the image of Sweden and Swedish companies as the self-evident partners for innovation and cooperation! 


1 - 5 April

5000 exhibitors

Over 5 million B2B interactions

220.000 visitors

80 forums and conferences

2500 journalists

Innovate with us!

Meet the world at the industry’s global hotspot 31 Mars – 5 April

Since 1947, the HANNOVER MESSE in Germany is the most important industrial meeting place. This is where leading international industry companies establish new business relations with the industry and get direct access to policy makers.

Did you know that 95% of the about 200 000 visitors are trade visitors?
…in other words, potential customers or partners to you

Key Thematic Areas at HANNOVER MESSE

      1. Integrated Automation, Motion and Drives
      2. Digital Factory
      3. Integrated Energy
      4. ComVAC- Compressed air and vacuum technology
      5. Industrial supply
      6. Research and technology

Top visiting countries

  1. Countries within EU – 49%
  2. Asia – 32%
  3. Europe, outside the EU – 10%
  4. America – 6.4%
  5. Africa – 1.8%
  6. Australia – 1%

Four reasons to participate:

      1. Be a part of the national pavilion – Sweden Co-Lab Pavilion, where your company gets unique attention from visitors and media.
      2. Be part of the exclusive high-level delegation and get direct contact to senior representatives from both industry and public sector.
      3. Take advantage of global exposure before and after the HANNOVER MESSE through branding, high international media coverage and promotional activities.
      4. Participate in B2B meetings, seminars and panel discussions, exclusively for Sweden as partner country.



Why Tacton is a part of Sweden Co-Lab

“Tacton has supported Swedish, German and other global manufacturing companies in their digital transformation over the last 10+ years. Being part of the Swedish platform at Hannover Fair is a way to promote our DNA and be associated with other leading companies. The value for Tacton, as well as for Sweden, is to promote our innovation capabilities in digital, making sure the leading manufacturers of our region stay relevant and competitive.”


Frederic Laziou,


Ann Linde,
Minister for EU Affairs and Trade, Ministry for Foreign Affairs

Partner packages

Do you want to become a part of Sweden Co-Lab? Join us by signing up for one of the Partner Packages below!

Partnership Levels: Platinum
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Start Up
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Seat in Executive Steering Committee Yes No No No No No
Leverage from Sweden Co-Lab branding Yes Yes Yes Yes Yes Yes
Positioning events Yes Yes Yes Yes Yes Yes
Websites and social media exposure Yes, prioritised Yes, prioritised Yes Yes Yes Yes
Free Membership in Swedish Chamber of Commerce in Germany5 No Yes Yes Yes Yes No
Tailormade promotional activities in Germany Yes No No No No No
Hannover Fair global press meetings Yes No No No No No
Positioning in Sweden Co-Lab Pavilion (Country Pavilion) Yes, prioritised Yes, prioritised Yes Yes Yes Yes
Delegate in High-Level delegation led by Prime Minister Yes Yes Yes Yes Yes Yes
Additional person in delegation included in price Yes Yes No No No No
Sweden Co-Lab Pavilion Opening Ceremony Yes, VIP Yes Yes Yes Yes Yes
Hannover Fair Opening Ceremony Yes, VIP Yes Yes Yes Yes Yes
Sweden-Germany Business Summit Yes, VIP Yes; Speaker/panelist Yes; Speaker/panelist Yes, Participant Yes, Participant Yes, Participant
Partner Country Program in Sweden Co-Lab Pavilion Yes, VIP Yes Pitch Pitch Pitch Pitch
Sweden Co-Lab Partner Country Night Yes, VIP Yes Yes Yes Yes Yes
Sweden Co-Lab Startup network interaction Yes Yes Yes Yes Yes Yes
Hannover Fair Programs Yes Yes Pitch Pitch Pitch Pitch
Worldwide media coverage during fair Yes, VIP Yes Yes Yes Yes Yes
Tailor-made positioning events Germany Yes No No No No No
Tailor-made Startup program No No No No Yes No

Want to find out more? Fill out the contact form and we will get back to you.

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